Customer as King: How to Get an Audience by Tom Chalmers

Tom Chalmers, MD of Legend Press talks about the relationship between a customer and the publisher and the changes in the industry on The Digital Book World Blog.

'I often stress in my posts here that the consumer runs the publishing business. It’s always sad when you hear those in the industry patronizing or criticizing the customer, even if it’s just a defensive response to readers failing to show enough interest in publishers’ own output.

That the customer holds all of the power is clearer than ever today, thanks to the Internet and the various forms of social media. No longer does our or any industry control the main filters through which information about what to buy reaches customers...'. 

Read the full article here.